It’s interesting how Facebook is not as popular in Japan than in western countries. The act of connecting with people on social networks has accelerated in recent years. Whilst Twitter successfully launched into the Japanese market in 2009, Facebook is comparatively still struggling. Even though Japan has the third highest usage of the internet in the world, according to Japan Real Time, Japanese people have the fewest digital friends on social networks with an average of just 29 friends compared to the rest of the world and mostly use Mixi, a popular Japanese social networking site. Facebook headquarters in California launched a cross-platform feature since September that will allow users of Facebook and Mixi to share links hoping to raise popularity.
Another feature of the Mixi site is that all users are able to track those who have been looking at their profile which may be due to privacy concerns. Tailoring Facebook to a specific culture may take time and effort.
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