Just found this awesome application Japan developed called iButterfly. Not sure when it would be available in Australia, but it enables iPhone owners to capture virtual butterflies at real locations using their phone’s camera to get store promotions.
It was developed last year in Japan by Dentsu, Japanese communications and advertising giant. This application is another great step to boost digital advertising. The application includes releasing butterflies at specific times and locations. Users would then see the butterflies by pointing their iPhone’s camera at those locations and can ‘catch’ the virtual butterflies by flicking their phones. These butterflies then become electronic coupons which can be redeemed at certain shops or receive updates.
For more details, check this video:
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